Affinity

With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.

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Linking your business with our expertise can open up new opportunities. An insurance scheme, designed exclusively around your customers' or members’ interests, can enhance your own proposition and the confidence they have in you. By providing added value, you can strengthen relationships, helping you retain and attract new business. Your new scheme could also create an additional income stream by introducing a structure that pays commission to you.

Setting up a bespoke scheme is easier than you think because of the resources we have at our disposal. We are one of the world's leading risk and insurance advisory specialists and have built our business by delivering highly professional and efficient services.

By taking the time to understand your business, we develop the insight that helps us define the risks that need to be covered.

The result: a bespoke solution for your business; one which meets your expectations.

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Device

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Case Study

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Unlocking Franchise Success: How franchisors can manage insurable risks and enhance franchisee value

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How to build brand loyalty?

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Is brand loyalty still relevant today?

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FAQs

An affinity organization is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations, business groups, and military organizations.

In addition to these, affinity organizations also include:

Trade associations: An organization founded and funded by businesses that operate in a specific industry.
Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

By creating a program specific to your own group, your organization is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organization. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.

Affinity