Employee communication

Communicating the advantages of your benefits program to employees is as important as providing those benefits in the first place

Employees can only see benefits as a reward if they know about them, actively participate in their selection, and understand their value.

Creating a consumer experience that is equivalent to what employees experience outside of work is critical for building much-needed engagement. You need to market your benefits using interesting, relevant, and timely communications. The program must then be delivered through seamless, digital technology to make managing well-being and benefits easy and user-friendly for the workforce.

The way you communicate can influence whether your employees think that your benefits offering meets their needs. Success in the future of work will require healthy and engaged employees who are physically, mentally, socially, and financially well.

Making sure that your benefits are engaging for and valued by employees helps ensure that the workforce has the energy and focus it needs to maintain high levels of productivity. That means your strategy needs to be carefully thought through to make sure you get the best possible return on investment from your benefits spend.