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Affinity

With over 30 years of experience, Marsh can help you create an affinity insurance scheme that takes your brand further and offers members the unique coverage and support they need.
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For affinity partners, trade associations, and franchises, finding new ways to capture growth and reduce risk for members is a key component of success.

Whether you oversee a global corporation or a smaller enterprise, creating an affinity group insurance scheme can help you offer new value while attracting more business. An affinity group insurance scheme provides greater control over risk management and the ability to capture new cost efficiencies, reduce claims frequency, and improve member safety.

Although the benefits are clear, many organizations lack the time, resources, or internal expertise needed to manage a successful affinity group insurance program. At Marsh, we will help design, implement, and support a full range of insurance and risk management solutions built around the needs of your own members.

Guide

How to build an affinity insurance program

Are you overwhelmed by the complexities of providing insurance to your customers or members? Are you currently offering an affinity or embedded insurance program that is not performing well? Use this guide to help build or enhance your affinity insurance program.

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Please consult with a Marsh advisor on product availability in your region.

Featured insights

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06/27/2024

Five ways embedded insurance is changing the heavy machinery industry

The heavy machinery industry is undergoing a digital transformation, supported in part by embedded insurance.

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06/07/2024

How to build an affinity insurance program

Discover Marsh's comprehensive guide on building an affinity insurance program and embedded insurance program. Learn the benefits, step-by-step process, and how to implement a successful affinity insurance program. Download now!

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02/19/2024

Transform your brand loyalty programme with embedded insurance

Watch our video “How insurance can impact brand loyalty” with Lippincott and get a checklist on building a strong brand loyalty programme.

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Unlock your revenue potential

Are you ready to explore how affinity insurance can add value to your organization?

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Case studies

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Case Study

A flexible embedded car insurance programme to improve customer experience

04/08/2024

Marsh helped a multinational finance company build an affinity insurance programme across Europe.
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Consumer cyber protection in the age of digital dependence

02/02/2024

Cyber bullying, extortion, identity theft as more parts of our lives move online, consumers face any number of cyber risks.
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Manufacturer’s warranty program improves customer experience

10/05/2023

Learn how a leading manufacturer’s warranty program improves customer experience and brand loyalty.
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FAQs

An affinity organization is formed around a shared interest or goal, to which individuals formally or informally belong. Some common examples include alumni associations, business groups, and military organizations.

In addition to these, affinity organizations also include:

  • Trade associations: An organization founded and funded by businesses that operate in a specific industry.
  • Franchises: Created when a franchisor licenses its business model and brand to other franchisees.

To better pursue members' interests, affinity group leaders should look toward an insurance scheme designed around their unique needs and risks.

Affinity insurance provides policies unique to the members of the group. By pooling together risk, participants are able to reduce the costs of coverage.

These insurance schemes are formed when a group of individuals or entities come together to jointly own a captive insurance company. For organizations or individuals who lack the resources to create their own captive, a group scheme offers minimized risk, increased coverage, and lower costs.

By creating a program specific to your own group, your organization is able to build a customizable plan that offers the solutions to risk areas that more generic policies likely will not address.

Affinity insurance offers pricing stability, insurance coverage stability, and improved services.

A cost-effective insurance scheme, designed exclusively around the interest of your customers, members, or franchisees, can help you pursue your own business objectives and enhance the reputation of your company or organization. By providing this added value, you can strengthen relationships, helping you attract and retain loyal members.

A new affinity insurance scheme can also create an additional income stream for your business by introducing a structure that pays commission to you.

When creating a scheme that directly benefits members of your affinity group, it's crucial to consider any membership requirements and any other unique considerations, business protections, and pricing.

After deciding to form an affinity insurance scheme, you’ll need a captive manager to lead the process.

At Marsh, we can help you set up an affinity insurance scheme tailored to the unique risk needs of your potential insureds. By understanding the threats you and your affiliates face within the context of your business, we gain insight that helps us define the risks to be covered and create a solution tailored to your specific risk profile.

Our experienced team will work with you to define, design, and deliver the right products for your affinity group members.

Talk to us

Contact us to get in touch with an industry or risk subject matter expert, learn more about a specific solution or submit a sales/RFP inquiry.

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