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Is brand loyalty still relevant today?

Marsh’s Affinity experts tackle the question ‘Is brand loyalty still relevant today?’ in a video series on how insurance and brand loyalty converge.
TOKYO,JAPAN - February 22, 2019 : Blurred people walking in Shibuya street , Japan

11/21/2023

Welcome to our video series ‘Turning Risk into Brand Value’ from Marsh’s Affinity practice.

Join us as we explore how brand loyalty and insurance converge with our guest David Mayer, Senior Partner at Lippincott, a global creative consultancy.

Check list on building a strong brand loyalty programme

Recognise and reward a customer at the start of the relationship

  • Create a personal experience
  • Provide access to privileged benefits at an earlier point
  • Build a programme based on achieving progress

Ensure loyalty programmes are easy to access and use

 
  • Simplify the language
  • Make it easy to redeem
  • Make it relevant

Integrate your loyalty programme across the customer journey

  • Create an anticipation for the programme
  • Develop interactions during the process
  • Reinforce loyalty post-transaction

Learn more about our Affinity capabilities

By building an affinity insurance programme, we can help you to:

  • Unlock a new revenue stream
  • Optimise cost savings
  • Strengthen brand loyalty
  • Reduce risk

Our Affinity practice collaborates with some of the world’s most iconic brands and supports clients globally across automotive, equipment & consumer electronics, sharing economy & mobility, and sponsored programmes. Please consult your local Marsh office on availability in your region.

Get a free assessment

Arrange a call to see if we’re the right partner to help you grow your embedded insurance programme. We will assess your situation to determine how we can help.

Book a strategy call

In this series

Hands making a heart shape on a blue glow bokeh background

Video

Transform your brand loyalty programme with embedded insurance

11/23/2023
Close up of hand with credit card paying a bill at a point-of-sale (POS) terminal.

Video

How to build brand loyalty?

11/22/2023