Paul Murray
Senior Client Advisor, FINPRO
Intellectual property remains an increasingly essential component of corporate value and a critical engine for industrial and economic growth. It is imperative for companies to protect their most vital assets — which are increasingly intangible in nature. However, traditional intellectual property insurance solutions have often fallen short of companies’ needs, leaving them exposed to litigation and other potential threats.
A recent spate of initial public offerings (IPOs), high-profile mergers and acquisitions, and litigation has thrust IP into an increasingly critical position in global economics. However, even when that IP accounts for a high percentage of the company’s value, many organisations often fail to understand the risks they face related to IP and other related intangible assets.
With limited resources and bottom line pressures from stakeholders, companies need to consider all elements of strong IP management practices, including risk management. Not taking appropriate action can pose a serious threat to an organisation’s success.
While IP risk can at times seem opaque and ambiguous, Marsh’s team of specialists can help identify and clarify the risks you face and support your development of risk management strategies that address several programmatic fundamentals. Marsh is one of the only brokers with in-house IP expertise, a proprietary solution, and proprietary relationships with multiple specialty underwriters working in the IP space.
Intellectual property, also known as IP, is a general term for the set of intangible assets owned and legally protected by a company from outside use or implementation without consent. Stemming from its ability to provide a firm with competitive advantages, defining IP as an asset aims to provide it the same protective rights as physical property. Obtaining such protective rights is critical as it prevents replication by potential competitors — a serious threat in a web-based environment or the mobile technology sector, for example.
If you own IP, you can realise value from it in several ways. You can use it internally for your own processes or as a means of providing goods and services to your customers. You also can share it externally through legal mechanisms such as royalty rights.
In the United States, IP as an asset category can be divided into four distinct types:
There are five types of intellectual property insurance.
Senior Client Advisor, FINPRO